1、Daily earnings

As TikTok becomes increasingly popular among consumers, some sellers and brands have also realized the importance of content and begun to leverage the power of short videos and live streaming to create popular products.

Recently, Evil Goods' "Organic Nourishing face cream with Blended Butter and Manuka Honey" has been sold out in TikTok, with a sales volume of 2.0941 million dollars in just 30 days, and GMV ranks second in the United States District.

Significant sales. Image source: Kalodata

From the perspective of the product itself, the average price of this butter face cream is $25.56, which combines butter and Manuka honey. It not only has strong natural moisturizing power, but also can provide deep repair.

The rating of this product is as high as 4.6 points, and its reputation among consumers is also very good. Consumers who have purchased it have given feedback that this product can relieve dry and sensitive skin and greatly improve skin condition.

Furthermore, looking at the entire beauty and online care market, the prospects are also very promising. According to Market Research Future data, as early as 2022, the online beauty and personal care market size was approximately $340.9 billion, and it is expected that by 2032, the industry size of this market will grow to $673 billion, almost doubling.

Market size forecast map source: Market Research Future

It is worth mentioning that this face cream can achieve sales of more than 2 million dollars in one month. On the one hand, it can not be separated from its strong product strength and outstanding moisturizing effect, and on the other hand, it can benefit from powerful talent marketing.

2、Make efforts in marketing

As the saying goes, 'Even the fragrance of wine fears the depth of the alley.' In this era where consumers have countless choices, it is difficult to achieve widespread market penetration if the product is not marketed.

Without further ado, let's just look at the data. According to Kalodata data, within a month, Evil Goods' products were promoted by 2591 influencers, with a high influencer order rate of 27.91%. Among these influencers, 4 had a sales amount exceeding $50000, and the conversion rate was quite astonishing.

Expert Marketing Image Source: kalodata

In addition to video sales, live streaming sales are also a major channel for Evil Goods sales: Evil Goods held 3722 live streams within a month, which not only promoted product sales, but also further increased brand awareness and strengthened the brand's fan stickiness.

Essentially, through the promotion and advertising of influencers, consumers can more intuitively see the effects and advantages of the product, which can further enhance their purchasing desire. In addition, influencers themselves have a certain fan base and trust, which further enhances the credibility of the product and thus increases its conversion rate.

In fact, Evil Goods' success is not an isolated case, as there are numerous brands that have achieved good results through successful marketing. For example, the clothing brand OCQ, which was one of the first to enter the beauty section of TikTok Shop, had a large number of cooperative influencers on TikTok before officially joining. Therefore, after joining, it achieved immediate sales without any promotion, which is all thanks to marketing efforts.

It is worth noting that the "PEAKS Overseas Business Methodology" was first released at the Cross border POP Annual Merchant Conference held on TikTok Shop two days ago, providing merchants with more scientific business methods, with a focus on the importance of marketing amplification.

PEAKS Overseas Business Methodology Source: TikTok Shop

Overall, in the TikTok ecosystem where content is king, good products combined with precise and efficient marketing methods have become the key rules for sellers to win users and the market.