New Economy e-Line

In January and February 2025, China's foreign trade will have a good start, with a total export value of 388.121 billion yuan, a year-on-year increase of 3.4%, demonstrating strong resilience and growth potential. With the arrival of the traditional peak season for foreign trade in spring, China Manufacturing Network (hereinafter referred to as "MIC International Station") officially launched a platform level comprehensive exhibition and sales activity - the 2025 Super Overseas Season on April 1st. On the first day of the activity, it achieved a good result of a 19% increase in visits, a 17% increase in buyers, and a 22% increase in business opportunities.

In terms of categories, there has been a significant increase in business opportunities in industries such as manufacturing and processing machinery, building decoration materials, and industrial equipment; In terms of market, the number of buyers from the United States, India, Russia, Brazil, Argentina, Mexico, France, Colombia, South Africa, and the United Kingdom has significantly increased.

Live streaming sales, scene marketing, and B2B procurement also play the role of "atmosphere"

As one of the two major platform level comprehensive exhibition and sales activities of MIC International Station throughout the year, Super Overseas Season focuses on the spring procurement peak, and through a multi-channel and multi-dimensional linkage promotion mechanism, fully expands traffic and promotes business opportunities. This year, the platform continued nine popular theme venues including Source Factory Hall, Retail Wholesale Hall, and Non finished Product Hall, and innovatively created a "boutique live streaming hall", introducing live streaming sales into the B-end procurement scene.

According to Jia Xiyuan, Global Buyer Operations Director of MIC International Station, in recent years, social e-commerce and live streaming sales have ignited a shopping craze among C-end consumers. They not only meet consumers' needs for interactivity, entertainment, and convenience, but also reshape the retail ecosystem through the advantages of low cost and high traffic. Nowadays, this shopping trend is gradually affecting B2B procurement.

The popularity of live streaming sales model on the C-end has gradually extended to the B-end. In this super overseas season event, the platform uses overseas social media matrix, social networking software, and EDM email marketing to guide buyers to intuitively experience the technical strength and product details of Chinese manufacturing through boutique live streaming halls, and efficiently establish alliances with Chinese suppliers through face-to-face real-time communication, "said Jia Xiyuan.

In addition, we have also observed that with the lowering of cross-border procurement barriers in recent years, the role of buyers is evolving from intermediaries to decision-making terminals. More and more overseas retailers are bypassing traditional wholesalers and directly seeking source suppliers. Foreign trade orders are showing fragmented and diversified characteristics, and the proportion of small and medium-sized orders continues to rise. This requires the platform to reconstruct its service scene. "Jia Xiyuan introduced that in response to changes in the procurement chain, MIC International Station has also set up a" one-stop procurement hall "in this year's super overseas season event to enhance the" atmosphere "for buyers to place orders.

The one-stop procurement hall provides immersive displays of popular vertical industry scenes such as home courtyards, household appliances, outdoor trips, fashion clothing, sports and fitness, and offices, allowing buyers to freely combine multiple category needs like a "puzzle". This is an innovative solution to cope with the era of fragmented procurement.

This method has been recognized by international buyers. Jefferson, a buyer from Brazil engaged in outdoor furniture procurement, said that in the past he needed to connect with dozens of suppliers' procurement lists, but now he can complete the matching through one scenario. He not only found high-quality suppliers on the demand list in the event venue, but also discovered innovative solutions for outdoor shading systems, greatly improving procurement efficiency.

Deepening the layout of dual line overseas expansion and restructuring the global direct procurement trade chain

At the same time as the growth of online traffic, the super overseas season has set off simultaneously with the "dual line overseas" strategy. From March 31st to April 4th, MIC International Station made its debut at the world's top industrial event - HANNOVER MESSE 2025 in Germany, promoting China's intelligent manufacturing to the world stage through global live broadcasts such as "Millions of Share · Exhibition in Exhibition" and "Trade Shows See the World".

During the exhibition, MIC International Station also organized the "Overseas Direct Procurement Conference", inviting nearly 50 local German buyers to engage in real-time communication with Chinese suppliers. After the overseas direct procurement conference, German industrial equipment purchaser Marc M ü ller said, "With the support of the MIC international station intelligent matching system, I can quickly connect with suppliers who meet the needs. The response speed of Chinese suppliers is also extremely fast, and this digital trade ability is redefining the standards of global procurement

During the super sailing season, MIC International Station will also organize enterprises to participate in the world's top exhibitions such as Middle East Energy Dubai, Singapore Food and Beverage Exhibition (FHA), Türkiye International Building Materials Exhibition (Turkeybuild Istanbul), etc. The platform is about to launch a major "BizConnect" activity, which will help buyers accurately match suppliers and improve the efficiency of cooperation between buyers and sellers through a series of forms such as buyer research, direct procurement conferences, factory inspections, and industry sharing.

With the continuous promotion of the Super Overseas Season, MIC International Station will continue to deepen its platform service capabilities, reshape China's new competitive advantages in foreign trade with digital power, and win long-term recognition in the global market with innovative strength.